October 18, 2021

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It's Your Traveling!

How ‘flying dress’ pictures became so well-liked on social media

(CNN) — It seems tailor manufactured for Instagram likes: shiny blue sky, white walls and a ruby-colored costume swirling elegantly in the breeze.

These images, recognized as “traveling dress” photos, begun out on the picturesque Greek island of Santorini and have given that develop into popular in other vacationer spots like Dubai, Tulum and Italy.

Whilst the pics appear like they could have been taken for a high style magazine, the photo shoots are relatively economical and have come to be a extra common featuring on journey knowledge booking internet websites like Viator and Klook.

Born on a Greek island

The pair ended up equally marriage ceremony and portrait photographers and Babenkov was reportedly doing the job on a shoot in the Dominican Republic, in the course of which a stylist extra a lengthy educate to a robe to incorporate much more drama, providing him the idea to replicate the seem for visitors.

Because then, they have expanded their enterprise to Italy, Cuba and Dubai.

Volokitina and Babenkov took benefit of Seo — lookup motor optimization, a way to pack a web page total of important words that make it simpler to discover in a brief Google look for — and now it really is virtually unattainable to obtain a flying gown image on-line that will not guide back again to their web page or social media profiles in some way.

Accomplishment, even though, has offered other people in other markets the idea to attempt out a related photography business model.

A lady posing for a traveling costume picture in Oia, Santorini.

Adobe Stock

Chrisan Hunter is a single of them.

She was operating as a marriage ceremony planner in her native Montego Bay, Jamaica, when the coronavirus pandemic hit.

Rather than go after her own vacation aspiration — likely to Santorini to stage a traveling dress image shoot — she resolved to capitalize on the trend in her dwelling state.

She also acquired lucky. Even though Jamaica has had some small lockdown durations and curfews through the pandemic, the region has primarily remained open up. Travelers from the US and Canada ongoing to head to Jamaica for their vacations, that means Hunter was even now capable to attract prospects.

And, ironically, pretty a few of her purchasers were being folks who had planned trips to Greece that fell aside for the reason that of journey constraints or adjustments.

Driving the scenes

Individuals who e book a image shoot with Her Gown Jamaica, Hunter’s corporation, are ready to pick out from five various photographers dependent on whose model they like greatest, and Hunter provides almost everything, from the gown itself — in a assortment of inclusive sizes for ladies of unique physique varieties — to hair, make-up and styling support upon ask for.

A single of the most prevalent queries she gets requested is no matter if she owns a wind machine to get the dresses to swirl so substantially.

“All our shoots involve an assistant,” Hunter describes. “We get our clientele dressed and almost everything, and then the moment it truly is time to shoot, we coordinate with the photographer and it is a 1, 2, 3 depend. We throw up the dress, he catches (the shot) quick.”

Now, like most tendencies, traveling dresses have absent over and above solo encounters. Hunter has coordinated team images for up to 14 women of all ages in distinct attire as nicely as a number of maternity shoots.

Young beautiful woman in blue dress against the sea and the island of Santorini, Greece

A woman in a blue “traveling dress” poses in Santorini.

Adobe Stock

Other related pictures firms have had to discover their individual approaches to up the ante.

Flying Dresses Tulum, based in the well-liked Mexican vacation resort town, expanded their choices to include things like watertight “flowing attire” that are fantastic for floating in cenotes, the vibrant drinking water-stuffed sinkholes that are discovered throughout the Yucatan peninsula.

Other providers can just take the photographs by drone or organize a proposal to come about mid-shoot, so guaranteeing that the ring shots will also appear Insta-all set.

Each rose has its thorn

However, there are some factors that even the most wonderful costume are not able to very easily hide.

Christina Kumar did a person of these shoots in the California desert.

“The cameraman had to do a speedy rattlesnake verify at my standing place,” she tells CNN, including, “there have been thorns all over my dress simply because it was in a locale with really dense nature, and it was extremely very hot.”

She ended up relocating all-around as minor as feasible throughout the shoot, allowing the remarkable costume do the operate.

Despite the likely for disaster, Kumar’s shoot went off very well and she beloved the final product.

Hunter states 1 of the biggest challenges for her business is Jamaica’s unpredictable local climate. But you will find normally a coated space that designs can keep in until eventually the storm clears up, and a area photographer employed to working with the disorders can grab a number of gorgeous photos in seconds.

Possible journey hazards aside, the regular shoot usually takes just an hour — but the images can last for good.